Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

Discover how identifying a target market—defined by demographics like lifestyle, income, and age—helps in creating effective marketing strategies and product planning.

Within Christianity, religious switching has affected the two largest subgroups, Catholicism and Protestantism, differently. Majorities in Brazil, Colombia and Peru want leaders who stand up for their ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...

If you were a pundit who had to answer every Big Question about politics and economics with the same four-word explanation, what would it be? Some TV regulars do quite well already with "Taxes are too ...

Many Americans became amateur data scientists during the pandemic, tracking local rates of infection or vaccination to help them decide what activities may or may not be safe. UChicago researchers saw ...

What is more important to you: that as many people as possible see your marketing efforts, or that the right people see your marketing efforts? Brand campaigns understand the power of demographics ...