
What is Customer Relationship Management (CRM)? - IBM
Customer relationship management (CRM) is a set of integrated technologies used to document, track, and manage an organizations relationships and interactions with existing and potential …
AI in CRM (Customer Relationship Management) | IBM
AI in customer relationship management (CRM) enables organizations to automate business processes by organizing and managing customer information with ease.
CRM-ERP integration: Accelerate with AI - IBM
Nov 25, 2025 · CRM and ERP integration links customer, sales and operational data in real time to eliminate silos, reduce manual work and provide accurate information across teams.
What is enterprise resource planning (ERP)? - IBM
Enterprise resource planning (ERP) is a business management software system that is designed to manage and streamline an organization’s functions, processes and workflows with …
What is sales automation? - IBM
Sales automation, or sales process automation, is the strategy of using technologies to eliminate repetitive tasks, improve efficiencies and increase sales team productivity.
Top Customer Experience Trends for 2025 | IBM
Learn about seven customer experience trends in 2025 that can help business leaders elevate their companies and improve CX strategies.
Was ist CRM? | IBM
Customer Relationship Management (CRM) ist eine Reihe integrierter Technologien zum Dokumentieren, Verfolgen und Verwalten der Beziehungen und Interaktionen eines …
¿Qué es un CRM (customer relationship management? | IBM
Un CRM es un conjunto de tecnologías integradas que se emplean para documentar y gestionar las relaciones e interacciones de una organización con sus clientes actuales y potenciales.
What is Master Data Management? | IBM
Master data management is the discipline and technology used to integrate data from multiple sources to eliminate redundancies and discrepancies and enrich data to create a single …
AI for sales prospecting - IBM
AI-powered tools have become increasingly critical across the entire sales process. In sales prospecting, organizations typically leverage AI to analyze sales data to identify high-value …